AI enables deep personalisation by analysing customer data to tailor rewards and offers to individual preferences and behaviours. Mobile apps equipped with Generative AI can enhance user experience through personalized messages and intuitive interfaces, while Generative AI-driven chat agents provide real-time support and engagement, addressing queries about loyalty rewards seamlessly. Additionally, AI can optimize inventory management based on reward redemption patterns and predict future customer behavior to adjust loyalty strategies proactively. This AI-centric approach can not only enhance the customer experience but also drive higher engagement and loyalty, making the program more effective and dynamic.
News Source: https://epaper.financialexpress.com/3854516/Delhi/APRIL-15-2024#page/9/2